Author Archives: Gideon

On writing short

(Inspired by this.)

The point of writing short isn’t to be short; it’s to be concise. The goal isn’t to reduce the time it takes to read from the beginning to the end, but to reduce the friction it takes to read from one sentence to the next. That friction, not how far away the end looks, is what makes a reader drift away; if each sentence compels you to read the next one, you’ll read a 300,000-word novel.

Words are what create friction, much as air does. You can’t breathe without air and you can’t write without words, but too much of either slows you down.

But being concise doesn’t mean being boring. We think adding words creates style, but that’s like thinking that adding food creates nutrition. It’s adding meaning, through words, that creates style. If each word you use adds meaning, you can use as many as you like. Even as garrulous a verbal pyrotechnician as David Foster Wallace doesn’t use a single superfluous word:

And in this new smaller company, the Director of Composition seems abruptly to have actuated, emerged as both the Alpha of the pack here and way more effeminate than he’d seemed at first, standing hip-shot with a hand on his waist, walking with a roll to his shoulders, jingling change as he pulls up his pants as he slides into the chair still warm from C.T.’s bottom, crossing his legs in a way that inclines him well into my personal space, so that I can see multiple eyebrow-tics and capillary webs in the oysters below his eyes and smell fabric-softener and the remains of a breath-mint turned sour.

If you can express the same thing in fewer words, you always should.

Tagged

Some reflections on Aaron Swartz and the nature of martyrdom

Originally published at Quartz. Here are excerpts.

Martyrs tend to be made quickly, before the dust has settled on their lives, or their deaths. Such is the case with Aaron Swartz…

[...]

His rapid elevation to tragic folk hero is easy to understand when you look at his life. To those who knew him, Swartz was a kind of Arthur Rimbaud for the internet age…

[...]

The long list of projects that made up his brief but astonishingly productive career (covered in detail elsewhere) were united by a fierce commitment to making knowledge as widely available as possible.

[...]

The troubled young prodigy with the free-thinking ideals, the heartless bureaucrats exercising absurd governmental overreach—all the elements of a good myth, and in particular a good American myth, are here.

[...]

All movements that agitate for change make progress thanks to a mixture of radicals and moderates in their ranks. Swartz will be a martyr to some… But for the broader public, his death puts a human face to fundamental debates otherwise expressed largely in legalese and acronyms—SOPA, PIPA, PACER—about what sort of information society should be able to access without restriction. If his death helps makes those complex issues more widely understood, it will not have been entirely in vain…

Read the full article at Quartz.

On elephants, obsessions and wicked problems: A new phenomenology of news

Goodbye to the beat

The first “beat reporters” were probably the men sent by newspapers to hang around the criminal courts in the early 19th century. Today almost every news outlet is organized around fixed beats: “financial markets”, “real estate”, “technology”, and so on. These are now so ingrained that we see them as an actual description of reality—the things the world is made of.

Yet the beats aren’t so much an objective taxonomy as a convenient management tool, devised for an old technology. When news came in a sheaf of pages it made sense to divide them into sections—domestic, foreign, business, and so on—with an editor and a team of writers for each one, and make each writer responsible for a slice of that section: a beat. Matching people to pages made managing the newspaper easier, and covering all the news in each beat allowed it to be comprehensive—which was how it could appeal to the most readers and get the most sales.

Online, however, trying to be the one comprehensive publication makes no sense. Readers can browse hundreds of news sites at no extra cost. That drives the sites to specialise. Yet most still structure themselves around fixed sections and beats. Slide your mouse across the navigation bar at the top of almost any news site, and there they are, the phantom limbs of the newspaper creatures of old. It hasn’t occurred to them that when there are no pages and sections to constrain you, you are free to reframe your description of reality too.

At Quartz, we’ll try to fit the framework to the audience. We want to reach a global, cosmopolitan crowd, people who see themselves as living “in the world”. They are keenly aware of how distant events influence one another; their lives and careers are subject to constant disruption from changes in technology and the global economy.

So instead of fixed beats, we structure our newsroom around an ever-evolving collection of phenomena—the patterns, trends and seismic shifts that are shaping the world our readers live in. “Financial markets” is a beat, but “the financial crisis” is a phenomenon. “The environment” is a beat, but “climate change” is a phenomenon. “Energy” is a beat, but “the global surge of energy abundance” is a phenomenon. “China” is a beat, but “Chinese investment in Africa” is a phenomenon. We call these phenomena our “obsessions”. These are the kinds of topics Quartz will put in its navigation bar, and as the world changes, so will they.

Seeing like people, not like organisations

This is both a practical and a philosophical shift. Practical, because reporting these themes within a traditional beat structure is difficult: they often cut across beat boundaries, taking in politics, economics, technology, and other issues. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.

And philosophical, because it means changing what might (a little pretentiously) be called the phenomenology of journalism. Phenomenology is about how we structure our  experience of the world. Beats provide an institutional structure. Obsessions are a more human one.

What I mean by this is that when people notice a change in the world around them—a phenomenon—they don’t care what beat it belongs to; they just want to know what caused it. The institutional framework answers the question like the blind men in the Indian parable who are brought an elephant and asked to say what it is. The one who touches the elephant’s leg says it is a pillar or tree trunk, the one who feels the tail declares it to be a rope, and so on. But to unpack something like the financial crisis you can’t simply talk about securities, interest rates and banking regulation; to understand China’s activities in other parts of the world you need to be more than just a China specialist; to comprehend climate change you need science, economics, domestic and international politics, and more besides. To explain the world’s big phenomena you need to see (or feel) the whole elephant.

Quartz’s wicked problem

Doing this is hard, of course. It’s hard firstly because our institutions—academic, governmental, journalistic—create specialists. It takes time for someone to learn enough about each specialism to do good work that cuts across them. It’s hard secondly because while beats are pretty well established, reasonable people may disagree on what does and doesn’t count as a “phenomenon” worth paying attention to, or where its boundaries should lie.

And that’s because of a third difficulty: A lot of the phenomena we want to look at are so-called “wicked problems, a term used in policy and management studies. Jay Rosen of NYU, who has written thought-provokingly about how journalists might report on them, outlined the traits of a wicked problem thus:

It is hard to say what the problem is, to define it clearly or to tell where it stops and starts. There is no “right” way to view the problem, no definitive formulation. There are many stakeholders, all with their own frames, which they tend to see as exclusively correct. Ask what the problem is and you will get a different answer from each. Someone can always say that the problem is just a symptom of another problem and that someone will not be wrong. The problem is inter-connected to a lot of other problems; pulling them apart is almost impossible. In a word: it’s a mess.

Climate change is the archetypal wicked problem, but there are lots of others, like obesity, domestic violence, the drug trade, and certain epidemics. And then there are phenomena that are not necessarily problems, but are complex in the same wicked way: demographic change, the shifting role of the state, the long-term effects of the financial crisis. Even once you’ve identified a phenomenon worth covering, how do you make it manageable? How do you decide where it starts and ends? How do you follow it as an incrementally evolving news story while also helping your audience grasp the bigger picture?

That’s what Quartz will have to figure out. Reframing news in this way is its own wicked problem. Let’s see how we do.

Why young journalists shouldn’t ask me for career advice

Israeli journalists in 1948

Photo by Shershel Frank, 1948, via Israel Govt Press Office

After 16 years in journalism I am, quite possibly, the person least qualified in the world to give advice to a young journalist just starting out. So Ann Friedman, ex editor of GOOD, has just done me a huge favour. Now, when people ask, I can just point them to her post “#Realtalk for the j-school graduate on the first five years of your career“.

I am not qualified partly because, as Ann observes…

Assistant editors and blog editors and up-and-coming freelance writers are going to have career advice that is way more relevant to your life than wisdom from 20-year veterans. (Their advice is valuable too! Just…different.)

… and partly because my my tried-and-tested recipe for career success is this:

  1. Graduate from a programme so obscure that only half a dozen universities in the UK teach it. (Physics and philosophy)
  2. Do an even more obscure master’s. (Philosophy of social science)
  3. Happen to leave university just as one of the world’s best publications advertises a job vacancy tailor-made for you, saying explicitly that journalistic experience is not a prerequisite. (The Economist; science writer).
  4. Have a bored senior editor waiting for page proofs one evening accidentally come across your CV as he is idly riffling through the reject pile, and take a shine to you. (The late, much lamented Peter David.)
  5. Get hired, but not before verifying that the publication will, years hence, turn out to be one of the only ones in the world virtually untouched unharmed by a digital media revolution that nobody, and least of all your green tyro self, knows is coming.

It worked for me; it can work for you.

Luck aside, it’s striking just how much of Ann’s advice is the opposite of what it was when I began. Here are some of her tips, and my comments.

Write something short every day. Invest time and energy in the spaces you control: your blog and Twitter account… Use them to dash off quick opinions and keep track of things you’re interested in exploring at greater length…

Well, of course you could have written something every day if you wanted—probably good practice. But nobody would have seen it, which is the main point of Ann’s tip. And unthinkable the notion that you might publish something in half-baked form to develop it later—and, horror of horrors, make your ideas visible to other people before you’d wrung every drop of juice out of them.

Your ideas matter more than your prose. Sorry to crush your illusions, but it is possible to succeed in journalism without being a great writer…

This has always been true, as has the fact that brilliant writers can get away with a great deal more shoddiness in the idea department. But in the past these people were known as “columnists”, and they were paid handsomely for churning out what was often reheated garbage. Today only a handful can turn a thin idea into a thick pay-packet. And those who recycle their writing are more likely to get called out.

As for the not-brilliant writer, today he or she can be even less brilliant and still survive, thanks to spell-checkers. And the rigorous, even brutal training in the spare journalistic style that John Pilger describes is a rarity now. (In a piece I cannot find online, he wrote of how he petitioned an editor who had imposed a ban on adjectives to let him describe a fatal fire or some other event as “tragic”; the editor acquiesced, grudgingly, with a warning not to make a habit of it.)

Learn to write headlines…

In the old days, who gave a crap about headlines? It wasn’t the writer’s job but the editor’s, and they didn’t matter nearly as much as where on the page your story was placed. Now, of course, with SEO, the headline is paramount.

Email the people who have the job you want tomorrow

As in, don’t email them tomorrow (well, actually, do), but email the people who have today the job you want to have next. This is the bit where she gently mocks the wisdom of 20-year veterans and the one I most heartily applaud. Stop emailing me, really. I have absolutely no idea what to say to you.

Practice horizontal loyalty. Prioritize your relationships with people who are at a similar stage in their career. Yeah, it’s helpful to befriend accomplished older journalists, but it’s really the relationships with people on your level that will sustain you.

Indeed: the concept of “mentor” has shifted radically. People need older mentors, sure, but perhaps those mentors don’t need to be journalists. (Actually, scratch that; they should be, if only to give us over-40s a sense of self-worth and as a source for you of wacky stories about that weird planet we came from.) As with the previous point, today anyone who has just done what you want to do is a mentor. And thanks to the internet they’re also much easier to find. You can get mentored via Twitter, if you don’t make yourself a total pain in the ass.

So I am absolutely the wrong person to tell a young journalist how to get ahead in life. If, on the other hand, you are an old journalist wanting to figure out how not to get trampled into the dust by the young’uns and left for dead, I have some ideas for you…

On Huffington., jobs and quality

Arianna Huffington and Tim O'Brien

Arianna Huffington and Tim O’Brien

Last night, the launch of Huffington. magazine. (That’s right: the full stop is part of the name. Yahoo! wasn’t enough?) At the moment I took the picture above, Arianna Huffington had just finished crowing about the journalists HuffPo had lured away from the quality media: Tim O’Brien (now HuffPo’s executive editor), Peter Goodman, Lisa Belkin and Tom Zeller of the New York Times, and Howard Fineman of Newsweek; plus, of course, David Wood, who won the Pulitzer for HuffPo this year.

It made me think back to the famous chart LinkedIn published in March (below) of which industries are growing and shrinking fastest. At the top: online publishing. At the bottom: newspapers.

Growing and shrinking industries

Some said: take the average of those two dots, and the picture for the news media overall ain’t so bad. But that’s only in terms of job numbers. It’s a different story when you look at quality. On balance, quality news is diminishing and trashy news is taking its place, because the simple economics of the web require the high-volume output of cheap, fast content.

HuffPo, of course, was the embodiment of that, but it’s been trying to tilt the balance towards quality. Arianna gave out some stats: 1,500 posts a day on HuffPo, of which 70-80 are “original”, ie, real reporting, not aggregation. I met one of those reporters, who covers environmental health: she does about three stories a week, not at all excessive on a decent newspaper.

But it’s still a content factory: the 1,500 daily posts include 350-500 from HuffPo’s 35,000 celebrity and not-so-celebrity bloggers, which take a team of 19 editors to handle them. (These figures are from Stuart Whatley, the head of that team, who started as an intern just three years ago. These new publishing outlets don’t just make jobs, they make careers.)

All in all, then, “quality” is still only about 5% of HuffPo’s business. How much is that likely to grow? HuffPo said it had turned a profit the year before AOL bought it, but we don’t know whether its impressive traffic growth (and hence revenues) have kept pace with its also impressive staffing increases since then. (And let’s not even talk about AOL.) Having a magazine to showcase the best quality, and charge a dollar a week for it, makes sense as a way to earn a little more from the existing material. But having created a core of quality material, it probably doesn’t make business sense to grow it much further. The quality core serves to bring in readers who might otherwise spurn HuffPo, and once they’re in, it’s hard not to click on just a few more links…

Images from Tahrir Square

This morning, Hosni Mubarak and his interior minister, Habib el Adli, were sentenced to life imprisonment for the deaths of 840 people during Egypt’s 18 days of revolution in 2011. Six senior police officers below them, however, were all acquitted. To many Egyptians that looked like a signal to the police that they could continue to act with impunity, scapegoating Mubarak to save the regime itself. In the evening, tens of thousands crowded Tahrir Square in protest.

Protesters, Tahrir Square

Tahrir Square

Food cart, Tahrir Square

Street children, Tahrir Square

More photos here.

Reinventing news articles as “assets and paths”

Just a quick one to note the latest discussion by Jeff Jarvis and others on the reinvention of the news article, one of my pet subjects. As Jeff says,

[...] let’s subtract from the article, deconstructing it into its core assets. Draw that inverted pyramid and its constituent elements and then imagine each as a separate entity in its optimum form.

My sentiments exactly. The ensuing Twitter discussion (Storify) between Jeff, Jay Rosen, Anthony de Rosa and Felix Salmon recapped Jay’s long-time obsession with the need to be able to give readers of a story more context, but that’s just a starting point for reimagining the story wholesale. This too is something various people (including me) have been discussing for a while, but Jeff had an interesting twist on it:

Yes. Reinventing the news story is a serious user-experience design problem; how to make it easy to navigate to the stuff you need to know, instead of being presented with the same canned version as everyone else. A Prezi is not a bad analogy. A story about the Deepwater Horizon, let’s say: you may start with a handful of lines telling you the latest in the attempts to cap the well, but from there, instead of the nut graf and bits of context that you either already know or are far too sparse to help you, you can branch out into any direction you want to learn more about oil rigs, regulation, various oil companies’ safety records, the environment, and so on.  (This also turns it into a serious journalistic workflow problem, but more on that another time.)

But it does one have corollary, of course: you can’t run a pageviews-based business model if you’re packaging all this information into a single navigable entity. A typical news website wants each of those steps of exploration you make to be a click away, and then another click, and then another; even those that make their money off subscriptions haven’t broken free of the page mentality. That, I think, is one of the main reasons we have been talking about this for so long and so few of us are doing very much about it. But it’s terrible UX, because it breaks up your learning experience into pieces, making it harder for you to track where you came from and what you’ve learned.

I’m joining Quartz

After 16 wonderful years at The Economist I’m thrilled to be joining Atlantic Media’s new business news startup, Quartz. I’ll leave it to Kevin Delaney to explain

Where do we go after SOPA/PIPA? How about an “IP-Free Workshop”

Note: About two months ago, when the SOPA/PIPA debate was still raging, Glenn Nano, the convenor of the “Code Meet Print” Meetup in New York, challenged us to come up with ideas for a discussion about piracy. “A possible Prompt: Isn’t Piracy Missing the Point?” he wrote. I hammered out this screed, which somehow got lost in CMP’s system and just surfaced on its mailing list today. A couple of people have told me it’s still interesting, so here goes.

As one who sympathises with the opposition to SOPA/PIPA but—as a journalist covering the media—spends quite a lot of his time talking to people in the content industry who support the bills, I’ve been thinking about how to get this debate unstuck. It’s stuck because, like many debates about deep-seated issues (I’m thinking Israel-Palestine, which I’ve also covered), it’s rapidly become an argument about who is right, rather than about how to move things forward.

And to move things forward, I think the onus is on the anti-SOPA crowd. Convinced as it is that these bills are based on an outdated conception of how content should be monetised (I am presuming that that’s the implication in Glenn’s “Isn’t Piracy Missing the Point?” prompt), the anti-SOPA movement spends nearly all its energy on trying to prove its point and not nearly enough on suggesting ways for those whose livelihoods have up to now depended on intellectual-property (IP) protection to make a living differently.

Because, just as the Israel-Palestine conflict is not, at its base, an ideological one about religion or historical rights (those are just layers added by each side to make the argument harder to win) but a power struggle about who gets to live on which piece of land henceforth, the SOPA dispute is not really an ideological one about whether piracy is wrong, but a power struggle about who gets to determine the ways in which people will make money from content henceforth. When we see a resource, we compete over it; it’s what we have done since we were bacteria. There is a long-established industry that has an entrenched interest in living off content the old way, and on which many people’s livelihoods depend; and there is a rapidly-growing new industry (I use “industry” here broadly: it includes Google and startups and VCs as well as cyber-activists and NGOs) that has a whole bunch of new ways in mind, and on which an increasing number of livelihoods is also coming to depend. And the outcome of SOPA will determine the fortunes of people in these industries.

So both sides are trying to defend the way they earn, or will earn, their living. And there is nothing wrong with doing so; we all need to protect ourselves from poverty.

So why do I think the onus is on the anti-SOPA movement? Basically, because it’s newer. The IP protectors don’t know any other way; change is scary. To win the argument, the opponents of SOPA need to provide convincing alternative routes for musicians, artists, film-makers, and so on to make a living from their content. (There’s also the giant ecosystem of publishers, broadcasters, and all the other baggage that depends on the IP model too, but I’ll come back to that in a minute.)

Sure, we’ve all heard ideas about how this can happen. Musicians can put out their stuff free online and make money from touring, and film-makers can crowd-fund their movies, and stand-up comedians can upload a DRM-free video and politely ask their fans to pay $5 if they like it and please not share it on Facebook, and all that jazz. But go talk to some of these people. I have. It’s not easy for them. It’s especially not easy if you’ve built a career and a life and a home or two doing things the old way. Basically, unless you are a young new artist who is just starting out and is internet-savvy and doesn’t have much to lose, or a more established artist who has already built up a big online following and knows just how to exploit it, trying to work in a world where the assumption is that you cannot rely on anyone paying to own a copy of your content is Very Fucking Scary. And even if you think people are wrong, you can’t fault them for being scared.

So what I would like to see, and I don’t know if Code Meet Print is the place to do it (maybe team up with some other related Meetup groups?), is a serious discussion about how to create pathways. An easing of the transition for content creators. Actual, practical methods for making a living from content in an in IP-free world. Success stories and examples to follow. An IP-Free Workshop, if you will. I’m not convinced, at least not yet, that the future is IP-free, by the way; and if it is, this field is still very much in its infancy. But if you’re going to talk the talk, you have to show people that the walk can in fact be walked.

(An aside: Yes, I’m aware that a lot of people who oppose SOPA don’t oppose IP protection per se—they just want to see a more moderate version of the bill. But I’m assuming that at least a proportion of the people on this list are interested in what a world without IP, or with a radically reformed version of it, would look like.)

Finally, on the small matter of that IP-protection ecosystem: sure, the driving force of the lobbying for SOPA and PIPA isn’t the artists as much as it is the big firms that turn the artists’ work into money and keep a large part for themselves. But if your goal is to defeat those firms, you won’t do it by telling them again and again that they’re greedy dinosaurs. You just need to convince the artists they can live without them. And if that’s true, and the artists leave, the rest will happen by itself.

There, that’s my rant. Reactions welcome.

Why people hate the Curator’s Code

Maria Popova was taken aback by the “venom and mean-spirited derision” with which some people greeted the Curator’s Code, her and Kelli Anderson’s system for attributing content on the internet. Andrew Beaujon says she is a bit naïve for not realising that the internet is simply a mean place:

The source of Popova’s chagrin is an immutable Newtonian law: For every action that makes news in The New York Times, there is a swift and merciless opposite reaction. Her good-natured proposal that the Internet should agree on a sort of Esperanto of links, one that will definitively reward the first person to share a piece of content, triggered two sorts of negative reactions: Derision from people who worry about the meaning of curation, and derision from people who need to squeeze out a blog post. Popova says the tenor of the reaction surprises her, which makes me wonder if she’s hooked up to the same Internet I am.

I’m not surprised either, but the reasons are a little more involved than this. We’ve spent years arguing and fighting over how people should get to use stuff that other people made. From early software piracy, to later music and video piracy, and the attempts to stop them using technology (DRM) and law (DMCA, SOPA/PIPA, Hadopi, et al); to the journalist/blogger divide; to the feud over whether news aggregators are parasites or symbionts for the places that actually report the news; to the paywall debate. This has become not only a resource war, over who gets to profit from what, but, like the most intractable conflicts, also a culture war, between the culture of scarcity and the culture of ubiquity. The Curator’s Code is firmly in the camp of the culture of ubiquity. It stirs up echoes of all the debates that have gone before and touches a still-fresh wound.

However, there is a second reason for the kerfuffle, which is that, as tends to happen in culture wars, people talk past each other. Take Popova’s assertion that curation (though she dislikes the word itself, finding it “vacant and inadequate”) is “a form of creative and intellectual labor, and one of increasing importance and urgency”. Marco Arment retorts:

…regardless of how much time it takes to find interesting links every day, I don’t think most intermediaries deserve credit for simply sharing a link to someone else’s work… Discovering something doesn’t transfer any ownership to you. Therefore, I don’t think anyone needs to give you credit for showing them the way to something great, since it’s not yours. Some might as a courtesy, but it shouldn’t be considered an obligation.

I’ve aggregated some links in the course of writing this blog post: do I deserve a hat tip for bringing them to your attention if you now go and write another? Arment says no, and I think he’s right. That aggregation was just a by-product of what I was doing (and I doubt I could reconstruct how I found each of those links myself). Popova spends all day long finding material for her site, Brain Pickings: does her aggregation deserve to be recognised as work? She says yes, and I think she’s right too. In her case it’s a not a by-product of what she does; it is what she does.

So if the Curator’s Code has a flaw (other than more practical questions about its usability), I think it’s that it attempts to extend its scope beyond the problem it is really trying to solve. The problem it is really trying to solve is how to give due recognition to those, like Popova, whose work substantially consists of aggregation. But it attempts to systematise attribution for everyone who aggregates, so a lot of people see it as meddling in the untraceable tangle of sharing that is simply everyday life. And the reason they reacted so harshly is that this is just another salvo in the resource and culture war that we’ve been having since before the internet was invented.

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